Jacqui Thornton Communications
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Media Training

Jacqui offers specialist media training in full day and half day packages. Hard-hitting, insightful and entertaining, these courses are a robust introduction to how journalists work and how to make them work for you.  

Courses are bespoke, and tailored for scientists, health professionals, charity workers, and those in the medical research or pharmaceutical sector who are wary of the media but need to talk to journalists.

There are two levels of courses; one training in print and television interviews for people new to media work; and a second, more advanced course with a television cameraman for crisis communications experience, hostile interviewing and down the line appearances. All participants are given fact sheets to take away, along with a DVD of their interviews.

Jacqui’s extensive experience - interviewing Government ministers, company bosses, professors and lawyers, attending complex briefings and writing stories on controversial issues - means she can prepare anyone for a media onslaught. 

There is also a special PR Skills Training Day for agencies and press office teams who are more familiar with the media but need some inside knowledge and specialist tips.

Training modules include:

  • Inside a newsroom – how it really works
  • Telephone interview role play
  • How to turn around hostile questioning
  • Get your key messages across
  • Face-to-face filmed interview practice and TV tips

PR/Press office training includes:  

  • What makes a good press release
  • Selling-in practice
  • Top ten journalist bugbears

Clients include:
The Wellcome Trust
L'Oreal
Aviva
Virgo HEALTH PR

The General Medical Council

Irwin Mitchell Solicitors
Mencap
Just Health::

 
To read our testimonials please click here.

Media Training
Jacqui with fellow judges from Just ::Health PR’s Pitching for Partnership contest
Wellcome trust
L'Oreal
AVIVA
Virgo health
General Medical Council
irwinmitchell
MENCAP
just health
 
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© Copyright 2011 Jacqui Thornton Communications | T: 01962 861145 | M: 07799 695470 | E: info@jacquithornton.com | Follow @Jacquithornton
Once a booking has been confirmed, a cancellation fee of 50% applies if cancelled up to 48 hours beforehand, and 100% if 48 hours or less.