Jacqui is our go-to for candid and expert advice on how a story will land with journalists and how to give it the best chance of success. She is excellent at gently probing and challenging us to find the best angles and most effective language, whilst respecting the regulations that govern what and how we communicate.
Jacqui is quite unique in having extensive experience of both consumer and medical media, and always has her finger on the media pulse. When a client wanted a snapshot of the impact of COVID-19 on the media landscape, Jacqui was the obvious choice and her insights were very well received.